BUJU BANTON Too Too Bad - Gearing up for an unforgettable season, GRAMMYr Award-winning reggae icon Buju Banton proudly presents his thirteenth full-length studio album, Too Too Bad, out July 17, 2026. It stands out as his sixth offering for VP Records following a newly minted deal which brought him home to the label after 23 years. Banton returns to his roots of hardcore dancehall reggae with a nod to his 2006 album Too Bad. The album features top name step-outs and producers and delivers the grit and grind that have made 'The Gargamel' and icon of the music. The physical release is supported with a US summer performance tour, multiple music videos, extensive online and social media visibility, In-store signings in NYC, ATL and MIA and additional pop-up appearances.